Among the other comedic flops: A lame jab at comedian Rosie O’Donnell, with whom he has a longstanding yet irrelevant feud; a fake TV spot about his wife campaigning to be first lady; and some goofy dancing in a parody of Drake’s “Hotline Bling” video.

The funniest skit involving Trump didn’t even feature him: It centered on him live tweeting criticism of a skit. The bit could have run whether Trump was there or not.

Voters love Donald Trump’s mouth. It’s undoubtedly his biggest asset. His blunt, often offensive remarks about immigrants, Democrats, Republican rivals, and anyone or anything he dislikes have been a key ingredient in his widespread appeal.

And Trump’s mouth has also kept him at the top of the news cycle consistently. It has offered, if nothing else, controversy that the media can’t ignore—and doesn’t want to. But Trump’s mouth is also something of a trap, in that his campaign simply can’t survive if he shows signs of shutting it.

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