Two weeks ago, Twitter made a big decision:Ā out with the stars, in with the hearts.
For the company, which has been struggling to appeal to a more mainstream audience, it seemed that letting people expressĀ their feelings toward a tweet withĀ a heartāwhich, similar toĀ Facebookās ubiquitous thumbs up icon, means ālikeāājust made more sense than stars, which used to mean āfav.ā
Taking another page from Facebookās book, it appears Twitter is now testingĀ the option to letĀ users respond with the emoji of their choosing. Some users have reported being able to pickĀ from an expanded emoji set, includingĀ š, š, šÆ, and of course š©.
A Twitter representative sent Quartz the following statement regarding the test:Ā š
Facebook spent years debating whether or not to supplement its like button. In October, the company finally added six emoji buttons, with the hopes of letting users express themselves more widely.Ā As the company had discovered, there are many instances when people donāt like the stories they hit ālikeā on. Often,Ā users impulsively hit the thumbs up iconĀ to foster a connection with the person who posted. While the like button did cultivateĀ positivity, it was an inappropriate response to tragic or sad news.
Twitter, which has become aĀ crucialĀ source for breaking news, is learning Facebookās lesson as well. The recent Paris attacks is a perfect example of when ālikeā isnāt an appropriate emotional response.
But as TechCrunch points out, Twitterās been on a quest to simplify its serviceāitās the motivation behind the seemingly insignificant change from stars to heartsāandĀ an expanded set of emoji responsesĀ could serve to complicate a service that most people already find convoluted.