The “Voice of God” is the latest celebrity to lend his voice to popular mapping app Waze.
The company announced yesterday (Feb. 23) users could now get their directions narrated by Morgan Freeman. It’s a big get for Waze—Freeman narrated films like The Shawshank Redemption, The March of the Penguins, Million Dollar Baby, and, most recently, a Hillary Clinton advertisement.
It’s all part of Freeman’s promotion for his upcoming film London Has Fallen, in which he stars as the fictional US vice president. Movie marketing tie-ins with Waze—an Israeli-based crowdsourced mapping app Google purchased in 2012 for $1.1 billion—aren’t uncommon: In the past, we’ve seen Arnold Schwarzenegger and Kevin Hart join the app to provide directions to users to promote their movies.
The general public is obsessed with Freeman’s deep, unique, voice. He’s known in Hollywood as “the voice of God” and even played one in films like Bruce Almighty and Evan Almighty.
Freeman’s voice will be available to all Waze users—just go to Settings, then Voice Language, then select “Morgan Freeman.”
In case you were wondering, Freeman does have advice on having a better voice: “Yawn a lot.”