Sheryl Sandberg, COO of Facebook, shared the video on her Facebook page on Feb. 24 and praised its compelling message. “This is one of the most powerful videos I have ever seen,” she writes. “When little girls and boys play house they model their parents’ behavior; this doesn’t just impact their childhood games, it shapes their long-term dreams.” Within 16 hours, her post was shared more than 48,000 times.

As women increasingly make gains in the professional world, there is a growing call for their partners to share the workload at home. Even if it’s just marketing, Ariel India’s #ShareTheLoad commercial asks an important question—Is laundry only a woman’s job?—and answers it boldly: Nope.

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