For the 2016 leap year, Peter Rabbit sprang into minted fame.
Starting yesterday (Feb. 29) the treasured, trouble-making bunny can be seen on a limited edition UK coin. The colorful silver 50-pence piece sells for a mere £55 (about $76).
The release of the coin has caused an unexpected rush to the website of the UK’s Royal Mint. Users have been receiving a message that reads: “You are in a queue.”
At 8:42am ET, 1654 users were waiting to access the site, with an estimated wait time of 14 minutes. As of 10:38am ET, the site is completely down for “planned maintenance,” with a return scheduled for 10:30pm BST.
“Due to unprecedented demand [the site] is struggling somewhat with the deluge of people trying to take a look at the Peter Rabbit coin. It has proven to be hugely popular!” a representative from the mint told Quartz.
Peter Rabbit is the hero of Beatrix Potter’s beloved children’s book classic The Tale of Peter Rabbit and various spin-off books. A recently announced new book from the Potter world briefly shot to the top of Amazon UK’s bestselling books list nine months ahead of its release.
The coin celebrates the 150th anniversary of author Potter’s birth. The Peter Rabbit design, by Emma Noble, will be circulated as a regular plain-metal coin later this year. Three other characters from Potter’s books will also be printed on coins.
A limited edition coin of Potter herself was issued in January. A golden version is going on the mint’s site for £675.