The audience interested in streaming classic titles might seem niche, but TCM estimates that there are a lot of Americans who’d be willing to pony up for the service. Coleman Breland, president of TCM, told Bloomberg that there are 10 to 15 million Americans interested in paying for these types of movies—nearly the same amount of people that pay for broadband internet but not cable TV and targeted by streaming services like HBO Now, Hulu, and Amazon Video.

However large or small the audience, it’s a loyal (and enthusiastic) one, which makes its members valuable consumers. With the Criterion Collection and TCM involved, FilmStruck will have the type of built-in curation and stamps of approval that some popular streaming services lack.

According to Bloomberg, FilmStruck will refresh a catalog of 500 movies every month, and will offer a separate pricing tier that will let subscribers have permanent access to all Criterion Collection films. The indispensable part of the service is the Criterion Collection—a traveling bundle of many of the greatest films of all time that’s constantly adding new titles to the compendium.

The story of the Criterion Collection is really a microcosm for how viewing methods have changed in the last 30 years. Started in 1984, it’s moved from laser disc, to DVD, to Blu-ray, and now to online streaming. The platforms may have changed, but the films—timeless classics from masters like Bergman, Kurosawa, Hitchcock, and Kubrick—and people’s love for them, have not.

Criterion Collection did not immediately respond to a request for comment.

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