An internet-connected pregnancy test comes with cat videos and cooking tips

Waiting time.
Waiting time.
Image: Images courtesy of First Response
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The latest in internet-connected devices that no one really needs: pregnancy tests. First Response, the makers of popular lines of at-home pregnancy tests, has launched Pregnancy PRO, which the company is marketing as the world’s first and only Bluetooth-enabled pregnancy test.

Pregnancy PRO is pretty simple—purchase the pregnancy test in drugstores, and you can unlock paid portions of the First Response smartphone app (some features in the app, like the ovulation tracker, are free). Women still use the pregnancy test the same way they would use a non-internet connected one: peeing on it so it can detect levels of the hormone hCG in their urine. But the test syncs with the First Response app via Bluetooth, and after the three-minute waiting period during which the test completes, results will be displayed in the app, as well as on the test itself.

It’s not a game-changer—but there is a feature that may strike some as unnecessary. The First Response app offers content for women to peruse while waiting those three minutes while their pregnancy test finishes. There are three options choose from: one with calming visuals, one with quizzes on conception and fertility, and one with videos to help “distract and entertain her, such as cooking tricks and playful animals,” according to the company’s press release.

A representative for First Response told Quartz: “These categories were chosen to provide wait time support and ease anxiety based on input from consumers during [our] research process.” According to the company, the app was developed based on research and focus groups featuring women aged 25 to 39, who already have children.

In any event, all that internet-connectedness and while-you-wait entertainment may not be worth the price tag: the Pregnancy PRO comes with one pregnancy test, and according to the company, will cost between $14.99 and $21.99. In that same price range, First Response sells other lines of pregnancy test that come with two or three tests per pack.