“I would wear multiple pairs of underwear with a pair of boxers on top of that, just to make sure I didn’t leak anywhere, or that no one knew I had my period” said DeVuyst in the video. The video is titled, “People with Periods.”

DeVuyst said in an email that he doesn’t use Thinx because he no longer gets his period. “I do wish Thinx were around years ago! I’ve had discomfort involving my period since I first got it, but didn’t have the language at 13 years old to comprehend that it was dysphoria related to my gender,” DeVuyst said. He gave the Thinx underwear from the photo shoot to his little sister and, “she loves them,” he said.

Thinx has a tradition of being gender neutral. One of their first ads read, “Underwear for Women With Periods,” with a disclaimer that added, “Or any menstruating human.”

The company became internet-famous its first series of ads, also posted in New York subways, featuring women standing or sitting around alongside halved grapefruits and egg yolks. The ads were criticized as too suggestive for New York subway riders, and were removed shortly thereafter. After an outcry on social media, the MTA relented and an MTA spokesperson said, “Of course they will be approved.”

This post was updated with comments from DeVuyst on his use of Thinx underwear.

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