To be sure, Apple has been building out the ranks of AI experts on its staff, and deploying voice and assistant services such as Siri and Proactive Suggestions. Apple is rarely first to market in a field, but is often the best when it does show up—it’s possible that AI is no different. But self-imposed limitations on how much user data Apple collects are among the factors that could limit their sophistication relative to the services of competitors.

Uber executive and former Googler Chris Messina echoed some of the concern raised by Arment:

Venture capitalist Marc Andreessen weighed in as well:

In his post, Arment concluded:

“If Google is wrong, and computing continues to be defined by a tightly controlled grid of siloed apps that you poke a thousand times a day on a smooth rectangle of manufacturing excellence, Apple is fine. They’re doing a great job of what computing is today, and what it will probably continue to be for a long time.

But if Google is right, that’s a big problem for Apple.”

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