“This is what T-Mobile Tuesday is all about – thanking customers with hot, new, totally free gifts every week, and right now, nothing is hotter than Pokémon Go!” Legere said in a company statement.

It’s unclear how much data T-Mobile customers who play Pokémon Go will be saving. But network equipment maker Sandvine found that actively playing for one hour on an Android phone outside of the home can expend roughly 8MB of data, based on its product marketing manager’s own game play.

Next Tuesday, T-Mobile will also give away free $15-or-less Lyft rides to new Pokéstops or gyms, Wendy’s Frostys ”to fuel up for your hunting trip,” and a 50% discount on select accessories, including portable batteries and chargers in-store, so customers can extend their play time, the company said.

As for customers counting on their fashion promotions, their only comfort is a promise that those will be back “soon.”

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