The Karma will also be controlled like almost any other drone—through a bulky controller with two joysticks. There are drones that can be controlled with smartphones, and ones that can simply figure out where you are and follow you around. Karma will have some follow-along capability, according to the video GoPro played at its event, but it’s unclear how exactly it’ll follow you around.

One advantage the Karma has over its high-end rivals: You can remove the gimbal from the drone, with the GoPro still attached, and strap it into a handle that provides image stabilization from the ground. DJI offers a system like this, called the Osmo, but it isn’t included with its drones, and costs over $600.

The image stabilizing gimbal can be turned into a handheld camera.
The image stabilizing gimbal can be turned into a handheld camera.
Image: GoPro

Woodman didn’t spend much time differentiating the drone’s capabilities from what’s already in the market during his 30-minute rapid-fire presentation. But he said multiple times that to him, “Karma is much more than a drone.” Whether customers, or Wall Street, think so is still up in the air. (At the time of publishing, GoPro’s stock price was up about 3% on the day.)

Woodman said there have been over 20 million GoPros sold in the company’s history, and GoPro will likely be banking on that brand loyalty to win over drone enthusiasts. However, it’s not entirely clear whether Karma will be simple enough—or provide enough utility—for the average GoPro user, or even the average person, to justify picking one up.

📬 Sign up for the Daily Brief

Our free, fast, and fun briefing on the global economy, delivered every weekday morning.