The company did have a few green shoots in its press release, including a deal it’s signed with the Tour de France, and that it’s still working with the NHL, the PGA golf tour, and the Grammy music awards. But as its earnings seem to be showing, advertising and partnerships meant to get GoPro cameras in front of as many people as possible seem to be having a negative effect on the company’s profits, but not much of an effect on sales.

GoPro does have a few plans up its sleeves, and one areas it’s looking into is virtual reality. Conveniently enough, the company released some footage from its new professional six-camera VR rig, called the Omni, right before earnings were released.

GoPro announced its VR intentions at last year’s Google I/O developer conference, but has yet to actually ship either the Omni, or the sixteen-camera rig it’s working on, called the Odyssey. In today’s release, the company said it plans to ship the Omni in August.

On top of that, analysts and consumers are waiting for the next version of its mainstay product, the rumored Hero5, which the company has also been hinting at. The last camera the company released, a small, stripped-down version of its Hero camera, called the Hero4 Session, has had its price cut multiple times since it was released, leading many to speculate that it was not selling well, and to wonder whether (paywall) GoPro has much to offer in a world where most people carry small, powerful cameras in their pocket already—their smartphones.

GoPro is juggling a lot of new product lines, but there still hasn’t been any indication that it’s going to be able to move beyond its core action-camera business. We’ll likely find out in the second half of this year.

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