But the president-elect dragged L.L. Bean further into the spotlight this morning, tweeting:

The tweet elicited strong reactions for and against the company on Twitter.

We’ve reached out to the company for any additional comment following president-elect Trump’s tweet today.

The episode recalls one that US sneaker maker New Balance recently experienced when white supremacists read a statement by the company in support of Trump’s stance on a specific trade policy as a broader endorsement. One blog dubbed New Balance the “official shoes of white people,” forcing New Balance into a defensive position as it became embroiled in a debate it hadn’t meant to get involved in.

Footwear and apparel brands may want to stay away from politics, but politics isn’t staying away from them.

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