Trusting users to tweet out a warning to mute them in advance:

Or threatening to unfollow or block users who spoil their shows:

Twitter product manager Rishi Tembe told Quartz in an email that helping its users avoid spoilers wasn’t the company’s main focus when working on the ability to mute language from the timeline, but it was a “fortunate byproduct.” 

Tembe noted in 2016, the three most tweeted-about shows were Game of Thrones, The Walking Dead and Grey’s Anatomy, which all featured major-character deaths and other big potential spoilers.

“Now, whether people are in a different time zone, or just can’t make it home in time for their favorite show, they’ll be able to better avoid spoilers on the platform,” Tembe said. 

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