Startups in the so-called âgig economyâ are under fire for the way they treat their workers. Companies like Uber and Postmates say their workers are self-employed, independent contractors rather than full-time employees. With the extra flexibility also comes a lack of benefits and job security that most workers demand from large corporations, even though they are often treated like regular staff.Â
A recent New York Times investigation (paywall) even found that Uber is experimenting with behavioral science to lure their supposedly independent workers into working longer hours, sometimes at times and locations that are less lucrative.
To keep insisting their staff are not their staff, itâs important that these companies maintain that facadeâat every level. A leaked document (paywall) outlining vocabulary guidelines from Deliveroo, a UK-based delivery service, reveals just how far companies in the shared economy go try to limit their relationship withâand responsibilities towardsâtheir own workers.
The six pages of doâs and donâts are meant to serve as a template for how staff should speak to and about its couriers (though it prefers to call them âindependent suppliersâ). For example, they want to avoid saying âWe pay you every two weeksâ, preferring the more obtuse passive phrase, âRider invoices are processed fortnightly.â
The choice of words has a very real consequence for the riders who work with Deliverooâcalling them self-employed contractors rather than employees means that the company is not obliged to compensate them under British law.Â
In fact, 20 Deliveroo riders are starting the process of suing the company, claiming that they are wrongly classified as âself-employedâ and are owed holiday pay, sick pay, and minimum wage. Their law firm is arguing  that they qualify as employees because riders are required to carry out a trial shift, wear a uniform, are paid at a set rate, and are subject to performance reviews.
Now, the UK government is arguing that perhaps businesses such as Deliveroo exert too much control on their workers to continue to call them independent contractors, and has commissioned an independent review (paywall) to look into whether labor regulation needs to be updated to reflect the realities of the new shared economy.
Deliveroo chief executive Will Shu is set for a battle over these words:
Itâs not for me to decide what the definition of âself-employmentâ is. If youâre asking me do we want to give riders a level of securityânot just flexibility, the answer is yes. But, weâre going to have to work with the government on deciding what âself-employmentâ actually means.