Jing Qi is one of thousands of young women and men in China who have turned themselves into live-stream anchors as a way to attract a following on social media and make money. Millions of people in China watch live streams each day for entertainment. Live-stream anchors on apps like Huajiao broadcast themselves singing, dancing, answering questions from their audience, or just talking about life. Viewers reward them with gifts or virtual coins, which they can convert into money.
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