Dr. África Periáñez is the CEO of Yokozuna Data, a Keywords Studio (yokozunadata.com). She leads a team of data scientists and engineers who develop a state-of-the-art machine-learning platform that predicts individual player behavior. She is a senior data scientist and researcher with 12+ years of experience. África holds a PhD in mathematics from the University of Reading (UK), a master of advanced studies in string theory physics carried out at CERN, and an MSc in theoretical physics from the Autonomous University of Madrid.She has worked as a research scientist in renowned institutions such as CERN (under a Marie Curie individual fellowship), RIKEN in Japan (working with the world's fourth-fastest K-computer), DWD in Germany (German Weather Service, working in satellite data assimilation), and the University of Reading in the UK. She is the co-author of multiple peer-reviewed articles and has been a speaker in more than 20 international conferences and many regular seminars. She also has significant industry experience at SPSS Inc., IBM, Silicon Studio, and now Keywords Studios. Her work has been featured in various publications, including Bloomberg, The Japan Times, The Washington Post, and The Economic Times.África has a goal in mind: to democratize game data science (so that it can be used in operational business settings) and push the frontiers of this field to new heights. Using cutting-edge machine-learning and statistical techniques, she aims to obtain a thorough understanding of players' behavior and to accurately predict their actions in order to contribute to the development of amazing data-driven personalized games.