
“Bullying,” “Me Too movement,” and “toxic masculinity” are the first few audible phrases in a Gillette ad from January this year. Troubling images flash by: A boy running from a mob of bullies, workplace sexual harassment, a male executive patronizing a female colleague. “But something finally changed,” the ad’s narrator says, as press coverage of the Me Too movement fills up the screen. Then the scenes start to shift—men call out other men on inappropriate behavior, they step in when necessary—and the resounding message is that men must hold each other accountable. The video, less than two minutes long, had over 4 million views in 48 hours and has more than 30 million today.






















