Anindya Ghose is Professor of IT and Professor of Marketing at New York University's Leonard N. Stern School of Business. He is the author of the just launched book, TAP: Unlocking the Mobile Economy. In 2014, Businessweek's Poet & Quants named him as a "Top 40 Under 40 Professor." In 2017 Thinkers50 identified him among the 30 management thinkers most likely to shape the future of how organizations are managed and led. His opinion pieces and research have been featured on the BBC, Bloomberg TV, MSNBC, NPR, NBC, and in The Economist, the New York Times, CNBC, Recode, WIRED, Time, MarketWatch the Financial Times, and the Wall Street Journal. He is also an avid high altitude mountaineer and has climbed extensively in multiple continents.