Christine Trodella is head of Americas at Workplace from Facebook. She joined Facebook in 2011 as a group director, leading sales and account teams across verticals in the mid-market channel. As sales channels evolved, Christine assumed a US sales leadership role responsible for selling Facebook and Instagram solutions to top CPG manufacturers and retail marketers, increasing year-over-year growth rates up to 90%. She then led the North and Latin American teams to acquire and grow supply for Facebook’s third-party advertising network— Audience Network—before landing in her current role. Prior to Facebook, Christine held sales leadership roles at WebMD, Yahoo!, and AOL. She holds a MA in Economics from the University of California at Santa Barbara.