Gary Mortimer

gary-mortimer

Gary Mortimer

gary-mortimer

Gary Mortimer is Associate Professor in Marketing and Consumer Behavior at the Queensland University of Technology.

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2/20/19

The decoy effect is making you spend more money—without realizing it

The decoy effect is making you spend more money—without realizing it

Quartz •

PublishedFebruary 20, 2019

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