India may have been knocked out, but mega brands had a field day during cricket World Cup

ByJaideep Vaidya

India now has an openly gay athlete, but will brands be more accepting?

ByJaideep Vaidya

Two leading Indian brands are backing the least promising teams in the cricket world cup

ByJaideep Vaidya

How a French sports gear retailer is making Adidas, Nike, and Puma sweat in India

ByJaideep Vaidya

It could get a lot more expensive to watch IPL cricket matches

ByJaideep Vaidya