Jaime Bettencourt is the senior vice president, premier sales and account management and leads the experience design/strategy consulting team at Mood Media. Jaime is an accomplished and highly respected executive, recognized for designing world-class customer experiences for leading lifestyle brands. She has developed in-store marketing, media, and technology solutions for Fortune 500 clients in big box and fashion retail, telecommunications, and hospitality. Jaime has spent the last 15 years in various leadership roles in marketing, branding, sales, and account development. Throughout her career she has worked with global organizations to enhance their in-store experience through targeted brand initiatives and marketing strategies supported by customer insights and analytics. She has been a valued partner for clients such as AT&T Mobility, Coca-Cola, Macy’s, TJX, Coach, and Darden Restaurants. Jaime’s key accomplishments include leading the team that designed the AT&T Experience Stores’ audio identity and working with Coca-Cola’s retail design team to enhance their digital signage strategy by incorporating top music artists into their visual displays. Jaime has been featured in HOW Magazine and has won awards for her work partnering with designers on global events. Jaime is a Magna Cum Laude graduate of the College of Charleston with a BA in Media Communications. She is an active leader in the Junior League of Charlotte and is passionate about fashion, travel, and her two precious boys.