Laura Simpson is the chief intelligence officer for McCann Worldgroup and the president of the global thought leadership group McCann Truth Central. The unit's deep repository of current and historical intelligence covers everything from generational cohorts, youth, shopping, beauty, age, and moms, to global brands, diversity, wellness, privacy, and, most recently, culture and covid. Laura also oversees the development of new analytics and applied intelligence tools, techniques, and platforms. She heads a dedicated global team of experts in both quantitative and qualitative research and in anthropological methods. They have amassed more than 30 million data points over the last decade.Laura has worked with major MW global clients such as L'Oréal Paris, Microsoft, Mastercard, and Nestlé.