For more than 10 years, Matt Wallaert has been applying behavioral science to practical problems, from start-up exits to the Fortune 500 to an array of pro-social side projects. He’s given hundreds of talks on the science of behavior change and is currently the healthcare industry’s first chief behavioral officer at Clover Health, a Medicare Advantage plan changing the model of insurance by changing behavior.In his new book, "Start at the End: How to Build Products that Create Change," Wallaert details a science-based process to create behavior change that can be implemented in organizations of any size and industry. Filled with colorful examples from his own work and plenty of cursing, the book is an approachable guide to putting behavior back at the center of everything we build. Available for pre-order now on Amazon, it ships to readers in early June.Currently located in New York City (and a dedicated Harlem advocate), Matt prefers cowboy boots to dress shoes and Legos to blank paper. He also wears a uniform of used clothing that a script buys for him on eBay. He is a dedicated Oregonian and believes strongly that the Pacific Northwest is the best possible place to live. He is a graduate of Li Po Chun United World College of Hong Kong (IB) and Swarthmore College (psychology and education), spent some time in a PhD program at Cornell University (social psychology) before joining his first start-up, and is coparent to Stef, father to Bear, brother to Josh, brother-in-law to Jelena, uncle to Sava and Teo, and son to Rick and Jo.