What’s next for design? In my role as CEO of IDEO, that’s the question I’m continually asking, both in terms of where IDEO should be turning its attention, and how, as a team of creative people, we should be going about our work. Through writing and speaking, and through guiding the choices we make within IDEO, I try to champion the interdisciplinary, multi-faceted nature of design. I am proud of our progress in applying design thinking to topics such as service design, system design and strategy, and across sectors such as education, health, government, technology, the social sector, and business.