The chain will hand out a free donut with any beverage purchase on June 5, alongside a new accessories collection with Stoney Clover Lane
Credit: Dunkin' Dounuts
Dunkin' is offering a free donut with any beverage purchase on National Donut Day, Friday, June 5, marking the 16th consecutive year the chain has run the promotion, and launching a new collection of accessories with customizable lifestyle brand Stoney Clover Lane.
The Stoney Clover Lane collection goes on sale June 5 at 10 a.m. ET on the Stoney Clover Lane website and at select retail locations. Items include a crossbody bag inspired by Dunkin' Iced Coffee ($98), a donut box-shaped pouch ($98), a double-sided donut pouch ($88), a mini donut box pouch ($68), bag charms ranging from $58 to $68, and individual patches at $18 each, the company said. A patch set featuring six donut-inspired designs is priced at $58.
The collaboration builds on a previous Dunkin' and Stoney Clover Lane partnership. "The response to last year's collection truly blew us away, so we knew we had to come back even bigger — and even sweeter — this time around," Stoney Clover Lane co-founders Kendall Glazer and Libby Glazer said in a statement.
To mark the holiday, Dunkin' and Stoney Clover Lane will hold a one-day event on June 5 at the Stoney Clover Lane store at 376 Bleecker Street in New York City, where guests can shop the new collection and receive Dunkin' donuts and beverages, along with giveaways and photo opportunities, the company said. Select Dunkin' x Stoney Clover Lane merchandise — including a mini donut patch bag charm ($15), tumblers, straw toppers, and cup sleeves — will also be available at participating Dunkin' locations for a limited time beginning in early June.
Dunkin' is also running an earlier promotion: customers who purchase a half dozen or more donuts on Monday, June 1 at participating locations will receive a free Dunkin'-branded tote bag while supplies last, the company said.
"National Donut Day is one of our favorite traditions at Dunkin', and this year we're making it even sweeter for our guests," Dunkin' chief marketing officer Jill Nelson said in a statement.
Dunkin' is far from the only chain marking the occasion. Quartz reported on Krispy Kreme's offer, which includes a complimentary donut of the customer's choice without any purchase necessary, plus a $2 deal on a dozen Original Glazed when a full-priced dozen is also bought. Today notes that 7-Eleven, Tim Hortons, and Honey Dew Donut are among the other chains running their own promotions.
Newsweek traces the holiday's origins to 1938, when The Salvation Army founded it as a tribute to the women — known as the Donut Lassies — who served on the front lines during World War I, delivering donuts and support to troops.
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