Dear readers –
One of the fastest-growing trends in marketing today is the microinfluencer. These individuals aren’t celebrities, and they generally don’t have social followings over 100,000 people. But marketers are finding powerful ways to deploy them in service of promoting brands.
This week, Quartz members can access a new in-depth report on the evolution of the microinfluencer economy. You can sign up here for a seven-day free trial of membership.
Quartz’s Hanna Kozlowska has spent weeks reporting on microinfluencers, going behind the scenes with both them and the corporate marketers they’re working with. She lays out the contours of the trend in today’s in-depth report, and in further installments this week, investigates how influencers get their start, the middlemen and women who connect them to brands, the conferences that bring influencers and brands together, and some of the darker secrets of the trade.
Quartz members also can watch exclusive videos, including a new one about what parents should and shouldn’t do to raise successful kids with Esther Wojcicki, an educator and mother of two Silicon Valley CEOs. You can read a profile of Yanis Varoufakis, the former Greek finance chief who campaigned for a seat in the European Parliament on a highly creative platform, with supporters ranging from Noam Chomsky to Pamela Anderson. And reporter Matt De Silva guides members through how bargain hunters can—if they’re both smart and careful—find bargain opportunities in bitcoin.
If you sign up for a Quartz membership, you’ll also have access to all of our in-depth guides on areas of business disruption from the best new management practices to the Chinese digital financial giant that’s twice the size of Goldman Sachs, and free invitations to members-only events. We have regular conference calls for members, including a special one this Wednesday with Quartz reporter Michael Coren on Tesla’s recent wild ride on the stock exchange.
I hope you’ll take advantage of the free trial of Quartz membership and benefit from all of this unique, in-depth reporting.
Best,
Kevin J. Delaney
Editor in chief, cofounder
kevind@qz.com