The opioid crisis is not just an American problem; Big Pharma’s marketing strategy is going global. Following a year-long investigation, Quartz produced a 40-minute documentary examining Purdue Pharma’s international arm’s opioid marketing practices.
Premiering on August 21st for members-only, How to Sell Drugs uncovers that the UK-based Mundipharma is using similar marketing tactics that landed the company at the center of a massive litigation in the US.
With footage inside a black market opioid factory in Pakistan, an industry-sponsored medical conference, and interviews with a Purdue Pharma sales rep, several pain specialists, and Mundipharma-sponsored organizations—the documentary paints a complex picture of a burgeoning opioid crisis overseas.
Become a Quartz member to enable important investigations like this one and gain exclusive access to the upcoming How to Sell Drugs screening premiere on August 20th, and all future events.
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Best wishes for a productive week,