Dear readers,
The opioid crisis is not just an American problem; Big Pharma’s marketing strategy is going global. Following a year-long investigation, Quartz produced a 40-minute documentary examining Purdue Pharma’s international arm’s opioid marketing practices.
Premiering on August 21st for members-only, How to Sell Drugs uncovers that the UK-based Mundipharma is using similar marketing tactics that landed the company at the center of a massive litigation in the US.
With footage inside a black market opioid factory in Pakistan, an industry-sponsored medical conference, and interviews with a Purdue Pharma sales rep, several pain specialists, and Mundipharma-sponsored organizations—the documentary paints a complex picture of a burgeoning opioid crisis overseas.
Become a Quartz member to enable important investigations like this one and gain exclusive access to the upcoming How to Sell Drugs screening premiere on August 20th, and all future events.
Use the code EMAILOFFER in the promo field on our subscribe page for 25% off your first year of membership.
Best wishes for a productive week,
Erica
Community manager