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Indians love filling their online shopping carts—and then abandoning them

Lazy shoppers.
Lazy shoppers.
Image: Reuters/Srdjan Zivulovic
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Indians are using e-commerce portals more for window shopping than to make actual purchases.

Research shows that 56% of Indian shoppers ditch their shopping carts after loading. This has a lot to do with the country’s price sensitive nature.

The findings were from a study of the shopping habits of 1,000 online consumers in India by technology firm SAP.

Indian shoppers also frequently delay completing transactions.

They “have a higher tendency to forget about their intended purchases, with close to a third (32%) forgetting about the items in their carts, as compared to a fifth (21%) in other APAC countries,” the report said.

India’s nascent e-commerce market is still a small fraction of the country’s overall retail trade. In 2016, it stood at $33 billion and is expected to go up by 50% in 10 years.