But online isn’t where most of the action is. “You can expect the streets to be busy come Nov. 29,” said Susannah Binsted, spokesperson at Finder, pointing out that just over one-fifth of shoppers (22%) said they will only shop online. Most Indians intend to actually visit brick-and-mortar stores.


“The good news is you can save a lot of money if you’re prepared and do your homework,” Binsted says. But Indians aren’t entirely convinced.

While many Indians think Black Friday deals are a good value for money, around 10% of respondents disagree. Half of those who see no value, think retailers inflate prices before discounting them and the rest say that the products they want aren’t discounted.

Here are some of Finder’s top tips for Black Friday shoppers are:

Happy shopping!

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