The Deerupt, which gets its slightly awkward name from the union of “disrupt” and “erupt,” has a soft mesh upper, making it a good candidate for these sorts of shots. One of the key features of the shoe is a midsole with a mesh support structure used on the Marathon and on the New York, an early 1980s style.

It makes sense that product designers are taking cues from Instagram trends. The first encounter many of us have with new products now happens through a smartphone screen. And at this stage, Instagram’s gravity has a pull that goes far beyond beyond sneakers. The Brooklyn ice cream brand Van Leeuwen told Quartz last year that it had redesigned its packaging to make it “very Instagrammable,” and was enjoying a sizable sales bump as a result. Many restaurants now create their interiors with Instagram in mind.

In fashion, Instagram’s effect is also noticeable in the recent resurgence of highly visible logos. Demna Gvasalia, the creative director of Balenciaga and part of the collective behind Vetements, has been at the forefront of this revival. “It’s a way of communicating that’s very adapted to the internet era: you can see immediately where a garment is from if it has a logo,” he told Business of Fashion (paywall) last year. “It has a visual immediacy that’s easily instagrammable.”

Stavseng made a similar point to Highsnobiety. “The digital world is becoming increasingly important,” he explained. “For us, it’s always a good gut check if the shoe looks good in photographs—changing how we look at design and how we review shoes as well.”

📬 Sign up for the Daily Brief

Our free, fast, and fun briefing on the global economy, delivered every weekday morning.