The directorial debut of Ari Aster, Hereditary stars Toni Collette as Annie, the mother of a family that begins to descend into chaos following the death of Annie’s mother, Ellen, the matriarch of the family. The film’s deeply unsettling trailer doesn’t give away much more than that in terms of plot, though some of its images, sans context, are still horrific. (Stay away if you have automatonophobia.)

If “scariest movie in years” designations could be counted as a metric, this film is scoring them at an unprecedented rate. Googling the phrase right now basically just brings you to a list of articles about Hereditary. USA Today, The Independent, and Thrillist have all used variations of the phrase to describe the film. AV Club took it a step further, calling Hereditary “the most traumatically terrifying horror movie in ages.” You got that, folks? Not just years. Ages.

How long will Hereditary retain the one true “scariest movie in years” crown? Probably not long: The horror genre is on fire, and another film is likely to supplant it before long. In sequel-happy Hollywood, the next one to earn the epithet may even be Hereditary 2.

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