The backpack, which retails for nearly 26,000 yen ($240) on the Japanese retailer Plywood, is sold out in all three of its sensible colors (beige, olive, and black) and is set to be restocked. Plywood did not immediately respond to a request for comment, so it’s unclear how many of the packs were initially stocked on the site, or whether CWF will actually need to manufacture more to meet demand.

While it remains to be seen whether the backpack takes off globally, there are indicators that it has potential. The pack itself is reportedly getting plenty of hype in Japan, and has been shared on Japanese social media by those who have actually snagged one:

And it wouldn’t be the first time a gimmicky item’s social media virality translated to actual sales. Last year, the fashion search-engine Lyst noted that searches for “meme fashion” saw huge spikes that were driven by viral images of particularly absurd-looking, overlarge, or too-tiny items (see Jacquemus’s Bomba hat or Kendall Jenner in an enormous red Aritizia puffer):

The “Backpacker’s Closet” may prove to have the same viral potential. And it may portend another year of outlandish fashion.

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