Dolce & Gabbana

D&G didn’t shrink away from China, despite the massive (and massively expensive) boycott and public outcry. The Italian brand rolled out t-shirts for men with the pig theme for the Lunar New Year. These haven’t caused much controversy on Chinese social media, but some are doubting (link in Chinese) whether D&G will find  a market for the T-shirts after the snafu.

Dolce&Gabbana’s pig-themed T-shirts
Dolce&Gabbana’s pig-themed T-shirts
Image: Screengrab/Dolce&Gabbana

Estee Lauder

The New York-based skincare company released a powder compact in the shape of a pig. But some said it has triggered (link in Chinese) their trypophobia, a fear of uneven holes.

Powder compact.
Image: Screengrab/Estee Lauder


Gucci turned to the classic Disney cartoon The Three Little Pigs for its porcine inspiration on sweaters and wallets. The images Gucci presented went down pretty well on Weibo, where some found the real pigs in the advertisement quite cute (link in Chinese).


The French luxury bag maker used semi-abstract line drawings of a pig’s tail and nose to depict the animal on piglet-pink versions of its classic tote bag, which is one of Longchamp’s most popular items in first-tier Chinese cities. Longchamp noted in its product introduction that pigs represent fortune in Chinese culture (link in Chinese).


The Swiss luxury watchmaker rolled out a limited-edition watch for the year of the pig. Featuring a smiling pig on the watch face, Piaget is only selling 38 of this edition (link in Chinese) priced at 505,000 yuan ($75,000). It’s in line with a similar edition Piaget released for the year of the dog.

Piaget's edition for year of the pig.
An extravagant homage to the year of the pig.
Image: Screengrab/Piaget

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