Starbucks $SBUX is making its Pink Bearista Glass Cold Cup available to Starbucks Rewards Reserve members starting Thursday through the Starbucks Shop online, while supplies last. The cup will go on sale at select U.S. locations on July 13, while supplies last, the company said.
The Pink Bearista is priced at $32.95, according to USA Today. A two-item purchase limit applies per customer both online and in-store, the company said.
According to ABC News, the cup's design includes a strawberry-themed straw topper and a white baseball cap emblazoned with "Starbucks" in pink lettering. The aesthetic nods to the Pink Drink, a coconut milk-based concoction built on strawberry and açaí that Starbucks first launched a decade ago, according to USA Today.
"Pink Drink is one of the most beloved Starbucks beverages and the fandom continues to grow," said Kap Pitarys, who leads merchandise strategy for Starbucks, in a statement.
This is the second iteration of the Bearista cup. Retailing at $29.95, the debut Bearista — a green-capped bear-shaped glass — hit shelves in November 2025 and touched off an immediate frenzy, with resale listings on eBay commanding as much as $300 within hours of launch. A World Cup-themed Bearista variant, timed to the tournament that got underway June 11, also arrived at stores earlier this month.
Starbucks structured the Reserve member head start to head off the disorder that plagued the original Bearista rollout.
The Pink Bearista is part of a broader Pink Drink-inspired merchandise collection Starbucks is rolling out at select locations and online. Rounding out the collection are drinkware options and accessories — among them a keychain, hat, hair clip, and belt bag.
The limited-edition merchandise push follows Starbucks' collaboration with Dutch cartoon character Miffy in May, where demand outpaced supply even before the collection reached shelves. These releases come as Starbucks works to rebuild customer traffic after an extended period of declining same-store sales; the company reported its first same-store sales growth in nearly two years last quarter.