Apple AirPods, body massagers, and Taylor Swift's Eras Book are among the retailer's holiday offerings

With Black Friday and Cyber Monday just around the corner, Target $TGT (TGT) is offering deals across a variety of categories.
Consumers will find price cuts on tech gadgets, clothing, home goods, toys, and personal care items. Featured products include Apple $AAPL’s (AAPL) AirPods, smart TVs, body massagers, travel accessories, soda makers, and Amazon $AMZN (AMZN) tablets.
According to the National Retail Federation (NRF), holiday sales are projected to reach nearly $1 trillion, marking a 3.5% increase over last year. Retailers like Target are aiming to capture a share of the spending with competitive pricing. In October, Target announced price cuts on 2,000 items, adding to the 5,000 products it marked down in May.
Target shoppers have the opportunity to snag deals on everyday essentials to more lavish gifts. While Black Friday discounts will be available to all shoppers, Target’s loyalty members receive additional benefits, including early access to online deals and unlimited same-day delivery.
For more gift ideas, be sure to check out our picks for the 10 top Amazon Black Friday deals here and the 10 top Walmart $WMT Black Friday deals here. Here are the top 10 Target Black Friday offerings.

Samsung 65" Smart TV, now $4,500, down from $5,000.

Pursonic 3 Massager, now $30, down from $50.

Whisker Litter Robot, now $749, down from $800.

Taylor Swift’s Era Book will go for $40.
In addition to the book, fans will be able to purchase physical copies of “The Tortured Poets Department: The Anthology” for the first time since the album began streaming in April. The second part of the singer’s double album includes an extra 35 tracks and will be available on CD for $18 and on vinyl for $60.