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12 / 23

Musk wants a hardcore culture

Musk wants a hardcore culture

Image for article titled The brief, eventful history of Twitter under Elon Musk
Photo: Aly Song. (Reuters)

Nov. 16, 2022.

Musk tells employees to commit to “extremely hardcore” work or to leave the company.

“Going forward, to build a breakthrough Twitter 2.0 and succeed in an increasingly competitive world, we will need to be extremely hardcore,” Musk reportedly wrote in a late-night internal email. “This will mean working long hours at high intensity. Only exceptional performance will constitute a passing grade.

Mus adds that Twitter will be “much more engineering-driven.”

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13 / 23

Musk restores accounts

Musk restores accounts

Donald Trump.
Photo: Evelyn Hockstein. (Reuters)

Nov. 19, 2022.

Trump’s Twitter account is restored, along with that of other previously banned figures, including Canadian author Jordan Peterson and comedian Kathy Griffin.

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14 / 23

Twitter Blue re-launches

Twitter Blue re-launches

Image for article titled The brief, eventful history of Twitter under Elon Musk
Photo: Dado Ruvic. (Reuters)

Dec. 12, 2022.

Twitter Blue relaunches, with the service costing $8 a month for web users and $11 a month for iOS users who purchase it through Apple’s app store. The latter is an effort to circumvent Apple’s 30% cut.

The new Twitter Blue allows users to edit tweets and get early access to new features. As part of the relaunch, businesses will receive a gold checkmark and governments will receive a gray checkmark. Days later, Twitter bans Elon Jet, the account tracking Musk’s flights.

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15 / 23

Who wants to be Twitter CEO?

Who wants to be Twitter CEO?

Image for article titled The brief, eventful history of Twitter under Elon Musk
Photo: Aly Song. (Reuters)

Dec. 20, 2022.

After a backlash to the suspension of several accounts of journalists, Musk tweets he would step down as CEO as soon as he finds someone “foolish enough” to succeed him.

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16 / 23

Musk makes changes to how Twitter looks

Musk makes changes to how Twitter looks

Twitter feed.
Photo: Jim Bourg. (Reuters)

Jan. 20, 2023.

Twitter rolls out a “For You” timeline, so users see both algorithmic and chronological feeds side-by-side. Twitter also rolls out a bookmark feature, allowing users to easily save tweets for later.

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17 / 23

Musk jokes

Musk jokes

Elon Musk next to Dogecoin.
Photo: Dado Ruvic. (Reuters)

Apr. 1, 2023.

Twitter says it will kill “legacy” blue checks—on April Fool’s Day. Musk later tweets that the final date for removing legacy Blue checks is 4/20.

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18 / 23

Musk finds more ways to monetize Twitter.

Musk finds more ways to monetize Twitter.

Twitter mascot next to Elon Musk face.
Photo: Dado Ruvic. (Reuters)

Mar. 30, 2023

Twitter announces multiple levels of API access, including free, basic, and enterprise tiers, with varying costs. In February, Twitter ends free access to its API, as part of the new pathways to monetizing Twitter. The basic tier for the API will cost $100 per month.

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19 / 23

Twitter “no longer exists”

Twitter “no longer exists”

Employees enter Twitter office.
Photo: Brendan Mcdermid (Reuters)

Apr. 4, 2023.

Twitter, Inc. rebrands to X Corp, according to a court filing in California.

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20 / 23

NPR has had enough

NPR has had enough

Twitter.
Photo: Dado Ruvic. (Reuters)

Apr. 12, 2023.

National Public Radio (NPR) says it will no longer publish on Twitter, becoming the first major news organization to go silent on the social media platform.

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21 / 23

Twitter will show more crypto information

Twitter will show more crypto information

Bitcoin.
Photo: Dado Ruvic (Reuters)

Apr. 13, 2023.

Musk partners with eToro to show stocks and crypto prices in real-time.

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22 / 23

Twitter wants to compete with Substack?

Twitter wants to compete with Substack?

Twitter office.
Photo: Brendan McDermid (Reuters)

Apr. 14, 2023.

Twitter introduces a new feature that will let Blue subscribers post 10,000-character-long posts, competing with rival newsletter companies.

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