The pumping bra.

The peri bottle.

The butt donut.

“On this vacation you really can have it all, even if it all kinda hurts,” the lookbook copy reads.

Any time off from work to care for a child is, in fact, a privilege in the US, the only major industrialized country without national paid maternity leave. Federal law entitles new parents to 12 unpaid weeks of leave, which many new mothers don’t take for fear of losing wages or their job. Only about 14% of US private sector employees have access to paid family leave, and an Ohio State University study last year found that less than half of US women who took time off from work to care for children were paid during the time.

For those with the relative good fortune to be able to recover from childbirth without fear of losing their job, the Mommy Bahama products are only jokes—for now.

“If there seems to be a ton of interest for these . . . our big dream would be to figure out how we could actually manufacture them [to be sold] at Targets across America,” 72and Sunny’s creative director Tara Lawall told Adweek. “They’d be something to give a fellow working mom as a shower gift.”

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