I am a member of four virtual teams. My colleagues and I correspond by email, text, Gchat, and Slack. We live mostly in the US, but some of us are in Australia, India, and the U.K. I have never met most of these people in person, and I may never do so.


I am a member of four virtual teams. My colleagues and I correspond by email, text, Gchat, and Slack $WORK. We live mostly in the US, but some of us are in Australia, India, and the U.K. I have never met most of these people in person, and I may never do so.
By the end of this decade, organizations will integrate virtual teams into most departmental operations.
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However, just because you hire a team residing outside your headquarters and provide its members with equipment and access doesn’t mean the team will automatically work as efficiently as it would if everyone lived on a cubicle farm. This is a dangerous assumption. In order for a virtual team to be successful, its members need to meet the following criteria:
Here’s something surprising: The most effective virtual team members are…strong typists? You read that correctly. A 2017 study from the University of Iowa and published in Leadership Quarterly and on the university’s website found that to the fast typist go the virtual team leadership spoils. “Individuals who can type faster are able to more quickly communicate their thoughts and drive the direction of a team in a collaborative work setting, whereas individuals with lower abilities lag behind their counterparts,” said Greg Stewart, professor of management and organizations in the UI’s Tippie College of Business and co-author of the study.
In the study, the research team conducted an experiment that divided 344 participants into four-member teams. Some teams separated all four members into different rooms; some had two in one room, two in another; while some had three in one room and one in another, etc. Each member then played the role of the leadership team of a Hollywood studio deciding which of several scripts to produce, based on various marketing studies they read. Unless they were in the same room together, the team members communicated only by texting with a computer.
After the experiment, the participants completed a questionnaire, at which time they were asked to rate the leadership ability of their colleagues. The survey found that typing ability was positively related to leadership perceptions. Individuals who could type well—taking into account both speed and accuracy—were more likely to emerge as leaders within the experiment. The study also found that physical presence played a role in leadership scores, as team members tended to give higher scores to members who were in a room with them than members in other locations. The exception was on teams where members were fully dispersed in separate locations, in which case location had no effect on a person’s leadership score.
Just as with flexwork, leaders should actively measure the productivity of their virtual teams. The usual management metrics of organizational KPIs (key performance indicators), team targets, individual goals, and defined processes and procedures are equally appropriate for virtual teams.
However, it’s probably a good idea to take a close look at metrics related to communication specifically, since this can be a downfall of virtual teams. An article in HRM Asia, for instance, recommended that leaders track the percentage of meetings held by videoconference, since quality of decision-making is reduced when team members multi-task during calls. You can also measure time spent on each discussion item during status calls, or number of communication touch-points from the team leader to each member over the course of a project.
Virtual teams don’t operate the same way as in-office ones, but if you set up and maintain them properly, they can be just as effective.
Alexandra Levit is the author of the new book Humanity Works: Merging Technologies and People for the Workforce of the Future.