

This time of year, we speak a lot about gratitude. In the workplace, gratitude is not only “nice to have” but also a critical way to retain and motivate your team. As a leadership skill, gratitude is considered among the most low-cost, high-impact mechanisms for making employees feel they are valued. But despite survey after survey indicating that employees respond well to appreciation, only one out of three US employees in 2016 Gallup survey reported receiving recognition or praise for doing good work in the past seven days.
As a licensed psychotherapist and leadership coach, I get a privileged glimpse into the subtleties that undermine our best efforts at recognizing positive contributions—especially in the workplace.
One pervasive, often well-intentioned act of “anti-gratitude” that I’ve noticed is what I call “justing” all over someone’s work. “Justing” all over someone’s work minimizes someone’s contribution while simultaneously requesting their contribution. It is an effective way to undermine any future recognition before the employee even begins a project or piece of work.
I’ll share an example as a way to illustrate this likely familiar, yet unnamed concept.
It’s 3 pm the Wednesday before Thanksgiving, and Sally is ready for a little respite. As she works feverishly to finish final tasks before her short vacation, her manager, Roy, approaches her desk. “Hey, Sally,” he says, “You know I’ve been slaving away to prepare for Tuesday’s deposition. Can you just review these docs? Shouldn’t be a big deal. No need to go overboard. It’s 200 pages, and at your fast pace, if you start now, you can still be out by 5 pm. I know it’s important for you to get to your family.”
In the above example, Roy seems to be considerate of Sally’s wish to leave, yet he fails to acknowledge that this two-hour task will actually keep her in the office until 7 pm, since this isn’t her only remaining work. He acknowledges her fast pace, which is usually a compliment, but I think most would agree he misses the mark on “recognition.” Further, by calling this task “no big deal” and pointing out his effort (“I’ve been slaving away”), but not hers, it is unlikely Sally will feel her contribution is valued once she completed the task. Roy has “justed” all over Sally’s contribution by acting as though a fairly large ask were minimal.
“Justing” may seem so subtle a habit that it’s not even worth calling out. But when it comes to communication, subtleties matter. They’re the difference between good intentions and actual results.
If you want to make efforts to avoid “justing,” it helps to understand why it’s so common. In my experience, “justing” most commonly comes from one of three places:
Effective recognition occurs through a broad array of touch points such as a genuine thank you, celebrating small wins, or acknowledging all the contributors on a project. While it’s not the only factor, acknowledging the value of a potential contribution from the moment you are making the request plants the seeds for an employee to feel their efforts are valued. Here are three best practices to avoid “justing” and start recognizing when making a request.’
Sarah Greenberg is a licensed psychotherapist and leadership coach.