We have reached out to Kim directly and will update this story with any reply.

In a statement, Patagonia said the corporate sales program in question manages Patagonia’s sales to other companies. “We recently shifted the focus of this program to increase the number of Certified B Corporations, 1% For The Planet members and other mission-driven companies that prioritize the planet,” it said. “This shift does not affect current customers in our corporate sales program.”

Any number of finance bros, and tech bros too, who want co-branded fleece vests for their new businesses will probably have to look elsewhere. Of course, they can still buy Patagonia vests and easily get their company names or logos embroidered on themselves.

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