If you’re a voracious reader of new business titles, there’s a good chance you’ve heard of Blinkist, the app that sells condensed versions of top-selling books.


If you’re a voracious reader of new business titles, there’s a good chance you’ve heard of Blinkist, the app that sells condensed versions of top-selling books.
The Berlin-based startup wants to solve what it calls the “modern reading problem,” which is that no one has much time for reading anymore. The app’s writers consume books on behalf of subscribers and reduce them to texts that take 15 minutes to zip through. The company hopes you’ll call these executive summaries “Blinks.”
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If that sounds gross to you, you’re not alone. On the surface (Blinkist’s native territory) the service sounds like yet another sign of our culture’s demise. Facing short attention spans and a constant need for novelty, we’re throwing in the proverbial towel, giving up on any act that stretches our ability to focus on a narrative or go deep. (“After taking Blinkist for a spin, I think it may appeal less to a time-poor, avid reader than a sweating businessman, crouched in a golf course toilet, trying to quickly brush up on his knowledge of politics or astrophysics to impress his boss,” Sian Cain writes in her review of the app for The Guardian.)
Some argue that Blinkist and its competitors, like Scribd’s new Snapshots, can have a place in one’s life if applied judiciously. They ought to be prohibited as stand-ins for literary work, goes the thinking, but may be acceptable shortcuts for mainlining non-fiction. Some books, meanwhile, really are meant to be information delivery systems, not experiences. In theory, that should make Blinkist perfect for books about careers and entrepreneurship, which are often fat with repetitive anecdotes, bullet-pointed material, and rehashed descriptions of social psychology or management studies.
To get a sense of what’s resonating with US readers, who make up the bulk of the app’s 10 million subscribers, we asked Blinkist to share the most frequently highlighted passages in its career and entrepreneurship categories over the past year.
The results do seem to capture certain preoccupations in our work lives: namely a desire for grounded-ness, presence, and balance. Readers were very taken, for instance, with Blinkist’s paraphrased definition of empathetic listening, from its summary of The 7 Habits of Highly Effective People. Instructions for chilling out, distilled from Psyched Up: How the Science of Mental Preparation Can Help You Succeed (Portfolio, 2017) also ranks high on the list.
Tellingly, one of the top 10 passages on careering has nothing to do with achievement at work. It comes from Blinkist’s summary of No Hard Feelings, a recently published book that calls for an end to emotional compartmentalization in the office. The favored line: “If your mood and life are coming to be dominated by work, then a good approach is to simply try to care a little less about your work, and a bit more about yourself.”
Below are the full results, the best of the Blinks, so to speak. Do they accurately reflect the nuance or revolutionary spirit that helped make the books upon which they are based so popular? Tell us your thoughts—tweet to us at @QuartzAtWork, send us an email at [email protected], or leave a comment on the Quartz app.