Ultimately, the venue is meant to foster LEGO’s company culture across job functions, departments, nationalities, and backgrounds in a comfortable setting. The recreational facilities are available to the families of LEGO employees.

LEGO Campus in Billund, Denmark
LEGO’s social spaces are open for all employees and their families.
Image: Adam Mork
The painting in owner Keld Kirk's office that inspired the architects.
The painting in owner Kjeld Kirk Kristiansen’s office that inspired the architects’s playful approach.
Image: Adam Mork

Decorating a central lobby is a painting that once hung in LEGO Group owner’s Kjeld Kirk Kristiansen’s office: The portrait of a boy proudly bearing his LEGO creations is said to have emboldened the architects to propose a playful approach for the corporate campus.

Of course, it’s not all about play.

LEGO’s in-house anthropologist Anneke Beerkens worked with the architects to find the right mix of spaces for collaboration, socializing, and focused work.

“Employees told us that they wanted the freedom to choose an environment that suited them best for whatever they were working on, but also liked to stay close to teammates,” she explained in a blog post. “We built team ‘neighborhoods’ which are a mix of individual and collaborative workspaces designed to create a caring environment.”

Being in Denmark where caring for the planet is understood as a collective mission, architects infused LEGO’s campus with green features like eco-friendly building materials, solar roofs and self-watering gardens. Office trash is sorted in 10 categories, following a national mandate.

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