In eight years, Jake Schwartz helped take General Assembly from a single learning center to a network of business and tech courses with 20 campuses and 50,000 alumni around the world.

In the fourth video of our members-only series, Schwartz explains how the moonshots that transform companies can’t just come top-down. They key to success, he says, is making sure they emerge bottom-up: “How frequently is it coming up in the brains of your entire organization?”