Some analysts were worried that a $1 price hike in the US in October would stunt its momentum, but that has not yet materialized. Netflix forecasted another 6 million new subscribers for the first quarter of 2021. But it’s clear the unprecedented growth that occurred in the early days of the pandemic has slowed.

Netflix plans to release at least one new movie every week this year, on top of its normal schedule of TV series, documentaries, and specials. The company’s content production was not as impacted by the pandemic as that of other Hollywood studios, which had to hit pause on filming new content for several months, and have only recently resumed with new protocols in place. But Netflix was able to resume producing many new shows and movies around the world in late spring of 2020.

The company still faces a few obvious headwinds: namely stagnant growth in the US and an increasingly crowded streaming landscape, now filled with threats from Disney, WarnerMedia, NBCUniversal, and others. Once a vaccine allows consumers to enjoy more live, in-person experiences again (like movie theaters and sporting events), Netflix could suffer.

But it has now answered at least one of the arguments against its longterm viability—and there aren’t a whole lot of others left.

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