One thing is clear from Facebook $META’s earnings report this week. The company is absolutely killing it in mobile.
As we reported yesterday, its mobile monthly active user base has crossed the 1-billion threshold. It has 100 million more active “mobile only” users than Twitter $TWTR has total users. And most importantly, from an investor perspective at least, the company is also doing quite a stellar job of monetizing its mobile user base. It now makes 59% of its revenue from mobile, and here’s why that’s good news:
According to an analysis by Nomura, the average effective price per ad was up 118% during the first quarter of 2014. The investment bank attributes the increase to a ”a continued mix shift to mobile,” which has higher pricing and fewer ads, due to a different format.
This time a year ago, people were blaming Facebook’s efforts to transition to mobile for all kinds of ills. So the company’s ability to succeed in that space looks like a pretty remarkable achievement.
