49:["$","$1","6",{"children":[["$","div",null,{"className":"payload-richtext prose md:prose-md dark:prose-invert underline-offset-2 prose-a:font-normal prose-a:hover:text-accent prose-a:transition-colors prose-a:duration-100 prose-a:ease-out prose-a:decoration-accent prose-a:**:decoration-accent! max-w-[636px] mx-auto md:text-xl font-serif md:[&>h2]:text-3xl pb-8","children":[["$","p","0",{"children":["But the growth of athletic clothes isn’t slowing. In the first half of 2021, sales of activewear in the US were up more than 40% compared to the same time last year, and were more than 25% higher than their 2019 levels, according to recent data from NPD Group, a market research firm."]}]]}],[false,false]]}] 53:T4fd, 4a:["$","$1","7",{"children":[["$","div",null,{"className":"payload-richtext prose md:prose-md dark:prose-invert underline-offset-2 prose-a:font-normal prose-a:hover:text-accent prose-a:transition-colors prose-a:duration-100 prose-a:ease-out prose-a:decoration-accent prose-a:**:decoration-accent! max-w-[636px] mx-auto md:text-xl font-serif md:[&>h2]:text-3xl pb-8","children":[["$","iframe","0",{"height":600,"data-src":"https://qz.com/embed/inset/iframe?id=instagram-CP4LZ7lDqjF&autosize=1","srcDoc":"$53","id":"instagram-CP4LZ7lDqjF","data-recommended":"false","className":"w-full fit-content rounded-2xl p-4 bg-gray-200 dark:bg-neutral-800 my-2","sandbox":"allow-scripts allow-same-origin","frameBorder":"0","scrolling":"no","loading":"lazy","allowFullScreen":true}],["$","p","1",{"children":["Unsurprisingly, it isn’t just Levi’s jumping on the activewear bandwagon. Wolverine Worldwide, the large footwear group that owns brands including Keds and Sperry, acquired Sweaty Betty, a women’s fitness company, ",["$","a","1",{"href":"http://wolverineworldwide.gcs-web.com/news-releases/news-release-details/wolverine-worldwide-acquires-womens-activewear-brand-sweaty","rel":"$undefined","target":"$undefined","children":["for approximately $410 million"]}]," earlier this month."]}]]}],[false,false]]}] 4b:["$","$1","8",{"children":[["$","div",null,{"className":"payload-richtext prose md:prose-md dark:prose-invert underline-offset-2 prose-a:font-normal prose-a:hover:text-accent prose-a:transition-colors prose-a:duration-100 prose-a:ease-out prose-a:decoration-accent prose-a:**:decoration-accent! max-w-[636px] mx-auto md:text-xl font-serif md:[&>h2]:text-3xl pb-8","children":[["$","p","0",{"children":["Globally, sales of sportswear are expected to ",["$","a","1",{"href":"https://www.businessoffashion.com/articles/retail/whats-driving-activewears-endless-boom","rel":"$undefined","target":"$undefined","children":["continue increasing"]}]," (paywall). In its announcement of the deal, Levi’s noted Beyond Yoga has the opportunity to expand internationally, too."]}]]}],[fals