Unsurprisingly, it isn’t just Levi’s jumping on the activewear bandwagon. Wolverine Worldwide, the large footwear group that owns brands including Keds and Sperry, acquired Sweaty Betty, a women’s fitness company, for approximately $410 million earlier this month.

Globally, sales of sportswear are expected to continue increasing (paywall). In its announcement of the deal, Levi’s noted Beyond Yoga has the opportunity to expand internationally, too.

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