First in Orlando and now in Anaheim, Disney $DIS is leaving inflation in the dust as it raises the price of admission to its signature theme parks.
On May 18, adult visitors to Disneyland paid $96 for access to the park for a day, up from the previous price of $92, a 4.3% increase. That’s well above US inflation this year, which is only up 2.0% through April.
Since 1985 the price of a ticket to Disneyland has risen 2.7 times faster than inflation, and has never once declined, according to data collected by the Disney watching website Jan’s World and the Los Angeles Times.
For visitors staying more than one day, Disney offers discounts for multi-day passes, which can reduce the per-day price to $53.
Disneyland told the LA Times that the increase was a result of a normal business evaluation “based on a variety of factors.” In 2013, Disney reported $14.1 billion in revenue from its theme parks around the world, up 9% from the year before.
What’s in store next year? If Disney stays on pace, a 4.16% price increase next year would bring the one-day adult ticket price to $100 even.
