It’s a good bet that there will be more ads like these in the months to come.

Smart TVs

Netflix says it benefited from people buying new television sets to watch the World Cup, which was popular in Mexico:

Post World Cup, the number of Smart TVs used for Netflix viewing in Latin American countries is at a new high; in fact, the percentage of viewing from Smart TVs in Latin America is higher than any other region we serve. Members accessing Netflix on a big screen generally watch more and retain better than members using smaller devices.

Smart TVs are not any better than normal TVs when you’re just playing a DVD you bought at the local video store. But hooked up to the internet, these sets become a lot more popular. Netflix knows that Blockbuster can’t compete in that arena.

Check out Glass for more on the future of TV.

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